Case Study: Valk Fresh Food Market achieves seamless queuing and enhanced customer experience with Qmatic

How Valk Fresh Food Market improved the customer experience

Valk Fresh Food Market, part of the Van der Valk group, opened a 900 m2 fresh food concept with a 24‑meter display and high customer flow that risked crowding and queue confusion. To avoid an old-fashioned ticket dispenser and deliver a state‑of‑the‑art experience, they engaged Qmatic to provide a modern queuing solution integrating with the market’s counter technology.

Qmatic built a customized system linking seven weighing scales to the Qmatic platform and kiosk sign‑in, with large screens visible from every corner showing turn numbers and average waiting time. The implementation stopped crowding, lets customers browse while they wait, gives staff live queue visibility to reallocate tasks, and supplies management data for future staff optimization — all delivered by Qmatic and live after six months in operation.

Valk Fresh Food Market

Frits Schoemaker

Head of Purchasing and Sales