Case Study: Decathlon achieves faster, smoother checkouts and reduced wait times with Qmatic

Decathlon Uses Qmatic to Make the Checkout Experience Smoother and Faster

Decathlon, a global sporting-goods retailer, faced the challenge of redesigning checkout areas to speed up payments, eliminate traditional queues and improve both customer experience and staff productivity. To meet these goals the retailer selected Qmatic and its customer-flow solutions — including a Single Queue system, digital signage, messaging services and real-time analytics — to align with Decathlon’s new store concept.

Qmatic implemented a single-queue platform with visual and audio guidance, color-coded checkout displays and SMS notifications (deployed in the Fiumicino cycling department), piloted in Corsico and rolled out to 35 stores across Italy. The Qmatic solution reduced waiting times, increased checkout productivity, raised customer satisfaction, improved working conditions for staff and provided Decathlon with data and analytics to keep refining the in-store journey.

Decathlon

Donato Favale

Area Operation Manager