Case Study: Shoot Smart Indoor Range & Training Center achieves shorter wait times and happier customers with QLess

Shoot Smart’s Popularity Caused Long Lines – Until a Customer Demanded QLess

Shoot Smart Indoor Range & Training Center in Fort Worth set out to modernize the shooting-range experience with a flat-fee, training-first approach, but rapid popularity created a new problem: long, disorganized lines and wait times of up to 4–5 hours, plus administrative headaches from storing many customers’ gun licenses. The walk-in, first-come-first-served model began driving away frustrated customers and undermining the business.

After a customer recommended QLess, Shoot Smart added a virtual queue accessible via its website and the QLess mobile app. Visitors can sign up in advance and wait wherever they choose, freeing staff from line management and reducing customer frustration. In the year after launch the range processed more than 7,200 virtual signups, kept its welcoming atmosphere intact, and is expanding—expecting to serve 120,000 shooters this year and opening a third location.

Shoot Smart Indoor Range & Training Center

Jared Sloane

Operations Director