Case Study: Maxon Shooter’s Supplies and Indoor Range achieves a 50% profit increase and eliminates long wait times with QLess

New Owners Reinvent Chicago Shooting Gallery, Raise Profits by 50%

Maxon Shooter’s Supplies and Indoor Range, a three-decade-old gun shop and 20-lane indoor range in Chicago, was modernized by new owner Dan Eldridge who inherited a pen-and-paper check-in process that created unpredictable, hour-long queues and no visibility into customers’ place in line. With no space to build more lanes, long waits were driving away customers and limiting growth.

Maxon implemented the QLess virtual queue so customers join remotely, receive text notifications and see their position and estimated wait time, while staff gain real-time operational data. The result was less crowding, faster lane turnover, higher customer satisfaction and a more efficient operation — driving profits up more than 50% year over year.

Maxon Shooter’s Supplies and Indoor Range

Dan Eldridge

Owner