Case Study: Salesforce Marketing Cloud achieves 50% efficiency improvement with QASymphony qTest

Changing the Way Salesforce Works

Salesforce Marketing Cloud, a global marketing platform, faced growing complexity as its product and 90-person testing team expanded. Moving from waterfall to Agile with six-week release cycles exposed limitations in legacy testing tools—too costly, high-overhead, and poorly suited to Agile—so the team needed a tester-focused solution that worked seamlessly with JIRA.

They adopted qTest (QASymphony) for test management, benefiting from quick setup, easy project and team organization, and tight JIRA integration plus a responsive vendor partnership. The change boosted visibility and collaboration, cut testing overhead, and improved efficiency by 50%, enabling faster releases and higher-quality software.

Salesforce

Alex Bantz

Director of Quality Engineering, Salesforce Marketing Cloud