Case Study: Marks & Spencer launches its first mobile shopping app with Putti

Marks & Spencer launches first mobile shopping app with Putti

Marks & Spencer needed a user-friendly mobile shopping app that reflected the quality and inclusivity of their brand. Their challenge was to create a smooth shopping journey for a diverse and loyal customer base, ensuring the app was accessible for all demographics and could be used both at home and in-store. They engaged the vendor Putti to build this custom mobile application.

Putti built a custom mobile app integrated with Marks & Spencer's existing e-commerce system. The solution featured an in-store barcode scanner for effortless shopping and personalized offers based on past purchases. The outcome was a smooth and welcoming app experience that made mobile shopping comfortable for the retailer's wide range of customers, successfully moving their loyal base to a new platform.

Marks & Spencer