Case Study: Vitality Bowls achieves a 45% increase in customer loyalty sales with PAR Punchh

Vitality Bowls Increases Customer Loyalty Sales by 45%

Vitality Bowls, a growing superfood café franchise, faced a limited POS‑only rewards program that left them unable to communicate effectively with guests or understand customer behavior. To modernize loyalty and customer engagement, Vitality Bowls partnered with PAR Punchh and adopted Punchh Loyalty with Offers and the Punchh Marketing Cloud Platform, launching a mobile app, web and in‑store channels and integrating with their Auphan POS and Often Dining online ordering.

PAR Punchh implemented segmented, personalized offers and omnichannel messaging, plus app ordering to reduce wait times, giving Vitality Bowls actionable customer data. As a result, customer acquisition grew 29% QoQ, loyalty participation exceeded 27%, and customer loyalty sales increased 45%, driving higher visit frequency, recency and spend across the brand.

Vitality Bowls

Uriah Blum

VP Of Operations