Case Study: Tin Drum Asian Kitchen doubles active loyalty members in 3 months and boosts online order revenue with PAR Punchh

Tin Drum Puts the Customer First, More than Doubles Number of Active Loyalty Members in 3 Months

Tin Drum Asian Kitchen, a 10-location regional fast-casual chain, was weighed down by a costly, limited LevelUp loyalty program, fragmented POS and online-order data, and no true omnichannel redemption capability—resulting in a poor customer tech experience and stalled loyalty growth. To refocus on relationships rather than transactions, Tin Drum selected PAR Punchh and its Punchh Loyalty platform to modernize loyalty across mobile app, web and in-store channels.

PAR Punchh implemented Punchh Loyalty with SKU-level integrations to PARtech/Brink POS, CTUIT and Olo, enabling seamless omnichannel redemptions, targeted segmentation and automated offers. In under three months Tin Drum Asian Kitchen more than doubled active loyalty members (1,800 to 4,400), saw a 20% increase in online order revenue, saved $500+ per location, increased visit frequency while maintaining check size, and dramatically reduced discounting.

Tin Drum Asian Kitchen

Jonathan Schinelli

Consultant