Case Study: TGI Fridays UK achieves 66% increase in loyalty revenue in 4 weeks with PAR Punchh

TGI Fridays UK Modernizes In-Store and Digital Experiences to Increase Loyalty Revenue by 66% in Just 4 Weeks

TGI Fridays UK, operating in a highly competitive, discount-driven casual dining market, needed to modernize its digital presence and in‑store experience while gaining true insight into customer preferences and behaviors. To drive engagement and move away from short‑term discounting, TGI Fridays partnered with PAR Punchh, deploying Punchh Loyalty across mobile, web and in‑store channels.

PAR Punchh built a spend‑based, gamified loyalty program integrated with Micros POS and Mastercard Qkr! that enabled targeted offers and behavioral analytics. Within four weeks of launch, PAR Punchh helped TGI Fridays grow loyalty revenue by 66%, increase loyalty visits by 60%, lift program signups by 30%, boost unique guest visits by 51%, and drive a 300% rise in referred users with a verified visit.

TGI Fridays

Steve Flanagan

Chief Marketing Officer