Case Study: Teriyaki Madness achieves 10% YoY traffic growth and 40,000+ loyalty sign-ups with PAR Punchh

Teriyaki Madness Increases Loyalty Trafc 10% YoY with Personalized In-Store and Online Customer Experiences

Teriyaki Madness, a rapidly growing fast‑casual brand expanding across the U.S., Mexico and Canada, was facing industry‑wide traffic declines, pressure from third‑party delivery and a lack of customer data and loyalty capabilities. To drive repeat visits, improve ordering convenience and scale profitably on a limited budget, Teriyaki Madness selected PAR Punchh and its solutions, including Punchh Acquire (eClub), Punchh Loyalty, a customized mobile app and integrations across web, in‑store channels, POS (Revel) and online ordering (Olo).

PAR Punchh implemented a unified marketing and loyalty platform with a custom mobile app, Club Mad eClub, and system integrations to enable ordering, gift cards and rewards. The rollout delivered measurable gains: sales rose 10% year‑over‑year, program members accounted for 13.8% of total sales, the program exceeded 40,000 sign‑ups (22,000 in the first six months) and the app saw over 30,000 downloads in 11 months — demonstrating PAR Punchh’s impact on customer acquisition, engagement and profitable growth.

Teriyaki Madness

Jodi Boyce

Vice President of Marketing