Case Study: Smashburger achieves 1M+ loyalty members and an 8% average check lift with PAR Punchh

Smashburger Embraces Omnichannel Marketing Platform, Leapfrogging the Competition

Smashburger, a 380-location fast-casual burger chain, was losing ground to new competitors in an oversaturated market with stagnant consumer food spend. To drive acquisition, better understand guests, and create more effective, data-driven campaigns, Smashburger selected PAR Punchh and its Punchh Loyalty with Coupons & Promotions / Punchh Marketing Cloud as the core of its omnichannel loyalty and CRM strategy.

PAR Punchh deployed an omnichannel solution across mobile app, web and in-store channels and integrated with online ordering and the NCR Aloha POS to deliver real-time analytics, personalized messaging and targeted offers. The results: more than 1 million SmashClub members in 16 months, an 8% average check lift for loyalty versus non-loyal guests, and roughly a 22% average campaign offer redemption rate—clear, measurable gains in engagement and spend driven by PAR Punchh.

Smashburger

David Martinelli

Vice President of Marketing