Case Study: Shane’s Rib Shack boosts customer engagement with PAR Punchh

Shane’s Rib Shack boosts loyalty participation 11% with PAR Punchh

Shane’s Rib Shack, an Atlanta-based barbecue restaurant chain, faced challenges with guest engagement, lacking a flexible tool for offers and campaigns and the ability to manage marketing and loyalty activities in a single, unified platform. They needed to create an omnichannel mobile app experience to better meet their customers' preferences. To address this, they partnered with vendor PAR Punchh to utilize its loyalty and engagement solutions.

PAR Punchh implemented a customized loyalty program integrated with Shane’s Rib Shack's online ordering system and POS, creating a branded mobile app. This solution provided a single platform for managing omnichannel marketing and delivered a more convenient guest experience. The results were significant, including an 11% year-over-year loyalty participation rate, a 5% quarter-over-quarter loyalty sales increase, and a 17% year-over-year spend lift, successfully driving stronger engagement across every stage of the customer journey.

Shane’s Rib Shack