Case Study: Schlotzsky's achieves 52% growth in loyalty customers and 42% increase in offer redemptions with PAR Punchh

Schlotzsky’s Delivers Personalized Experiences to Build Customer Loyalty

Schlotzsky's, a 400‑location sandwich and fast‑casual brand, faced rising third‑party ordering and delivery, fragmented franchise loyalty programs, and digital marketing that lacked engagement and personalization. To unify rewards and better understand customer behavior, Schlotzsky's partnered with PAR Punchh and adopted the Punchh Marketing Cloud and Punchh Loyalty solutions.

PAR Punchh implemented Punchh Loyalty (Coupons, Gamification & Beacons) across mobile app, in‑store and web channels and integrated with Aloha POS and Olo online ordering. Since deploying the platform in 2014, PAR Punchh helped Schlotzsky's grow loyalty customers 52% year‑over‑year, lift loyalty checks up to 16%+, increase offer redemptions 42% YoY (and check‑ins/visits 57% YoY), while also boosting off‑premise sales mix in stores offering multiple third‑party delivery options.

Schlotzsky's

Kelly Roddy

President