Case Study: Salsarita’s achieves 18.4% loyalty participation with PAR Punchh

Salsarita’s Loyalty Program Drives High 18% Participation Rat

Salsarita’s, an 85-location fast-casual Mexican chain, needed to deliver a consistent omnichannel customer experience, leverage customer data for smarter marketing and segmentation, and unify a fragmented restaurant tech stack. To tackle these challenges, Salsarita’s partnered with PAR Punchh, deploying Punchh Loyalty (Promos and eClub) alongside PAR solutions for POS (Brink), centralized data (Data Central), payments (ParPay) and integrated online ordering.

Using PAR Punchh’s integrated loyalty and data platform plus a mobile rewards app, Salsarita’s launched targeted, data-driven campaigns and streamlined ordering options. The results: a strong 18.4% YoY loyalty participation rate, a 43.8% increase in online loyalty sales and a 9.5% YoY rise in redemptions; monthly campaigns grew from ~45 to ~145, delivering five times more guest checkins and 172% higher net spend per campaign versus pre-pandemic — all enabled by PAR Punchh.

Salsarita’s

Tim Carter

Chief Administrative Officer