Case Study: Saladworks achieves 84% loyalty sales growth and major guest engagement gains with PAR Punchh

Saladworks Serves Up “WOW!” Moments Through Guest Engagement Program Plans

Saladworks, the fast-casual create-your-own salad franchise, partnered with PAR Punchh to deepen personalization and create consistent “WOW!” guest experiences across its 140+ locations. Facing a crowded market, Saladworks needed a loyalty and engagement platform that could balance mass customization (“Hi‑Tech”) with personalized “Hi‑Touch” interactions and drive digital adoption and guest advocacy.

PAR Punchh delivered the solution using its Loyalty, Coupons & Surveys tools, a branded mobile app, and integrations with Qu POS and online ordering, powering campaigns like the “Flavor Passport” and other data-driven member experiences. The results were significant: PAR Punchh helped Saladworks achieve an 84% increase in loyalty sales year-over-year, a 106% referral increase quarter-over-quarter, a 47% loyalty retention rate (Q2 2021), and digital orders grew from 12% to 30% in 2021.

Saladworks