Case Study: Saladworks achieves stronger guest engagement and loyalty growth with PAR Punchh

Saladworks boosts loyalty sales 84% with PAR Punchh

Saladworks, a fast-casual restaurant franchise and part of the WOWorks family, faced the challenge of needing to deliver a rewarding digital customer experience and create "WOW!" guest moments. They lacked a diagnostic tool to provide franchisees with performance scorecards. To address this, they partnered with vendor PAR Punchh to implement its Loyalty, Coupons & Surveys solutions.

The solution from PAR Punchh provided a holistic, data-driven platform that balanced mass customization with personalization. This enabled Saladworks to run highly engaging campaigns like their "Flavor Your World" promotion. The results were significant, including an 84% year-over-year increase in loyalty sales, a 106% quarter-over-quarter increase in referrals, and a loyalty retention rate of 47%. The integrated approach also helped grow their digital orders to 30% of total sales.

Saladworks