Case Study: Pancheros Mexican Grill boosts retention to 47% with PAR Punchh

Pancheros boosts retention to 47% with PAR Punchh

Pancheros Mexican Grill, a fast-casual restaurant chain, sought to shift its focus to mobile ordering and delivery while creating an integrated marketing approach to grow its loyalty program. The company partnered with vendor PAR Punchh to leverage its loyalty and engagement solutions to meet these challenges and utilize customer data for growth and franchisee adoption.

PAR Punchh developed and powered the mobile "Burritos with Benefits" rewards app for Pancheros, integrating it with their point-of-sale and online ordering systems. The solution enabled data-driven, targeted marketing campaigns and streamlined digital promotions. This partnership yielded significant results, including a 47% loyalty member retention rate and a 15.16% year-over-year increase in loyalty sales, positioning Pancheros well above the industry benchmark.

Pancheros Mexican Grill