Case Study: MOOYAH boosts loyalty engagement with PAR Punchh

Mooyah boosts loyalty engagement 535% with PAR Punchh

Mooyah, a fast-casual burger restaurant chain, needed to revitalize its customer loyalty program and mobile app to increase guest engagement and create a more effective omnichannel experience. Their challenge was to move away from an outdated loyalty model and find a solution that could integrate seamlessly with their existing systems, including their PAR Brink POS.

The solution was implemented using PAR Punchh, specifically its loyalty platform and mobile experience services. By restructuring their program to a tiered model, revamping their mobile app, and launching a targeted acquisition campaign offering a free cheeseburger for app downloads, Mooyah achieved dramatic results. The vendor PAR Punchh helped drive a 535% year-over-year increase in engagement rate and significant increases in both loyalty program and app download acquisition rates.

Mooyah