Case Study: Lenny’s Grill & Subs boosts loyalty sign-ups and sales with PAR Punchh

Lenny’s Grill & Subs boosts loyalty sign-ups 14x with PAR Punchh

The customer, Lenny’s Grill & Subs, had a strong community presence and a loyalty program with potential but needed a strategy to fully activate it and drive acquisition. They partnered with the vendor PAR Punchh to leverage their engagement platform to unlock this opportunity.

The solution implemented by PAR Punchh centered on creating "Lenny's Day," an annual loyalty-exclusive event. This strategy successfully drove massive engagement, resulting in a 14x increase in same-day loyalty sign-ups and a 4x increase in loyalty sales compared to daily averages. The vendor PAR Punchh helped achieve a 16% year-over-year increase in Q4 sign-ups, turning loyalty into a major local holiday.

Lenny’s Grill & Subs