Case Study: HTeaO achieves 52% campaign conversion rate and 29% participation rate with PAR Punchh

HTeaO Loyalty Campaigns Drive 52% Higher Conversion Rate and 29% Participation Rate

HTeaO, a Texas-based iced tea chain with 48 locations, faced an outdated punch‑card rewards system that left them without guest data or a way to connect digitally. To modernize their loyalty strategy, HTeaO turned to PAR Punchh and its loyalty platform — including Punchh Loyalty, eClub, Coupons & Promos and a PAR Punchh‑developed mobile rewards app — to capture customer insights and enable two‑way communication.

PAR Punchh implemented integrated loyalty and mobile app solutions (with POS, ordering and payments integrations) that powered targeted campaigns, feedback collection and pre‑order convenience; the results included a 52% campaign conversion rate, a ~29% participation rate and an 18% increase in loyalty sales, while helping HTeaO reduce marketing costs and win a “Most Innovative Brand” recognition.

HTeaO

Spencer Perkins

Chief Marketing Officer