Case Study: Fazoli's achieves 38% growth in visit frequency and 42% growth in offer redemptions with PAR Punchh

How Fazoli’s Stays Relevant Using Consumer Insights to Personalize Experiences Across the Entire Customer Journey

Fazoli’s, the fast‑casual Italian chain with nearly 220 restaurants, faced a competitive market and lacked a data‑driven loyalty program—relying on punch cards and an untrackable eClub. To gain visibility into visit patterns, check size and customer behavior and to deliver targeted, real‑time offers, Fazoli’s partnered with PAR Punchh in 2017 to deploy a modern customer acquisition and loyalty solution (Punchh Acquire and Punchh Loyalty) plus a mobile app and integrated POS/online‑ordering connections.

PAR Punchh implemented a unified program across mobile, web and in‑store channels with POS (Brink) and ordering (MonkeyMedia) integrations, rolled out to 215 locations, and enabled behavior‑based segmentation and targeted campaigns. The results include 270,000+ app downloads and a 4.3‑star app rating, a 38% average increase in loyalty visit frequency and 42% growth in offer redemptions (Q1–Q3 2018), and a standout Sunday campaign that drove a 491% lift in unique loyalty visits and 450% higher spend between August and September—demonstrating PAR Punchh’s measurable impact.

Fazoli's

Jodie Conrad

Vice President of Marketing