Case Study: Fazoli’s achieves 17% loyalty sales growth and 5X online ordering with PAR Punchh

How Fazoli’s Leverages Loyalty to Deliver Exceptional Experiences & Results

Fazoli’s, a fast‑casual Italian chain of about 220 restaurants, faced shifting guest behaviors during the pandemic and limitations in its digital loyalty experience—guests could not redeem rewards when ordering online and the brand needed better data to personalize offers. To compete with quick‑service rivals and stay top‑of‑mind, Fazoli’s launched Fazoli’s Rewards on the PAR Punchh loyalty platform (Punchh) to drive omnichannel ordering and improve member value.

PAR Punchh delivered its Customer Loyalty Program and updated mobile app, integrating with Brink POS and Olo online ordering and adding curbside, drive‑thru and Dispatch delivery options. Those changes enabled online redemption, faster reward unlocks and data‑driven campaigns, producing measurable gains: 17% loyalty sales lift (2019–2020), 5× higher online ordering sales, a 138% YOY spend lift, a 10% quarter‑over‑quarter participation increase, plus a 15% sales and 14% traffic increase (June–Nov 2020) and a 4.8 app rating.

Fazoli's

Will Hanrahan

Digital Marketing Manager