Case Study: Genghis Grill boosts offer redemptions with PAR Punchh

Genghis Grill boosts offer redemptions 90% with PAR Punchh

Genghis Grill, a Mongolian restaurant chain, faced challenges with a cumbersome POS-based loyalty program that resulted in low customer participation rates. Their previous provider offered a confusing dashboard and limited visibility into customer behavior, making effective marketing difficult for their small team. They partnered with PAR Punchh to deploy a new mobile-first loyalty strategy to increase guest engagement and visit frequency.

The solution implemented by PAR Punchh involved migrating 1.2 million members to its platform, which included the Punchh Loyalty with Offers product and a new mobile app integrated with their POS and online ordering systems. The results for Genghis Grill were significant, including a 90% increase in offer redemptions and approximately 10,000 new eClub sign-ups and app downloads per month. This contributed to five straight quarters of sales growth, with loyalty participation rates reaching an all-time high.

Genghis Grill