Case Study: Fuzzy’s Taco Shop achieves an 89% increase in check-ins with PAR Punchh

Fuzzy’s Taco Shop Increases Check-ins 89% With AI-Enhanced Customer Segmentation

Fuzzy’s Taco Shop, a Texas-based fast-casual chain with nearly 150 locations, faced shifting guest behaviors and needed to unify customer insights while encouraging participation in new menu offerings. They partnered with Punchh and deployed Punchh Loyalty (eClub, Coupons & Promos), a mobile rewards app and Managed Services with integrations to NCR Aloha, Olo and Worldpay to build a digital-first, AI-ready loyalty platform.

Punchh restructured Fuzzy’s rewards program, added AI/ML-enhanced customer segmentation and a tiered “Bite Club” membership, and ran omnichannel, personalized campaigns and offers. The Punchh solution produced clear lifts: an 89% increase in check-ins, a 15% rise in loyalty sales and a 26% increase in feedback, while Punchh’s platform and services helped scale marketing and capture actionable guest data.

Fuzzy’s Taco Shop

Nikki Rasmussen

Director of Digital Marketing