Case Study: Fazoli’s boosts loyalty sales and omnichannel ordering with PAR Punchh

Fazoli’s boosts loyalty sales 17% with PAR Punchh

Fazoli's, a fast-casual Italian restaurant chain, faced challenges adapting its loyalty program to pandemic-driven changes in guest behavior. Guests were unable to redeem rewards through digital channels, and the company sought to utilize data to drive more relevant customer journeys. To address this, they worked with vendor PAR Punchh and utilized its Punchh Customer Loyalty Program.

PAR Punchh implemented a solution that included developing a mobile app and integrating it with Fazoli's POS and online ordering systems. This provided a seamless, omnichannel experience, allowing rewards redemption online and in-app. As a result, Fazoli's achieved a 17% loyalty sales increase, a 5x online ordering sales increase, and a 138% year-over-year spend lift. The vendor's platform also provided valuable data insights that drove a profitable program restructuring.

Fazoli’s