Case Study: Famous Dave’s boosts casual dining loyalty sales 48% year over year with PAR Punchh

Famous Dave's increases loyalty sales 48% year over year with PAR Punchh

Famous Dave's, a national barbecue restaurant chain with over 140 locations, faced challenges common to casual dining. They were unable to capture first-party customer data, understand guest behaviors, and effectively increase visit frequency through digital communication. To address these issues, they partnered with vendor PAR Punchh to implement a new loyalty program.

PAR Punchh provided a comprehensive solution including its Loyalty, Coupons & eClub platform, a designed mobile rewards app, and integrations with their POS and online ordering systems. This allowed Famous Dave's to capture actionable customer data and launch personalized, omnichannel marketing campaigns. The results were significant, with PAR Punchh helping the chain achieve a 48% year-over-year increase in loyalty sales, a 32% increase in loyalty check-ins, and a 20% participation rate.

Famous Dave's