Case Study: Cousins Subs drives awareness and sales with PAR Punchh omnichannel loyalty campaigns

Cousins Subs drives sales across 100 locations with PAR Punchh omnichannel campaigns

Cousins Subs, a family-owned fast casual sub shop with about 100 locations, faced the challenge of driving awareness and sales while adapting to increased demand for online ordering, curbside pickup, and delivery. To meet this need, they worked with vendor PAR Punchh to execute targeted omnichannel marketing campaigns.

PAR Punchh implemented a solution focused on communicating with the brand's loyalty members. Campaigns were delivered via email, push notifications, and rich messaging to promote new service options like curbside pickup and free delivery, along with referral bonuses and a QR code offer for a free sub. These omnichannel campaigns successfully helped drive continued business to all Cousins Subs locations.

Cousins Subs