Case Study: Charleys boosts digital sales growth with PAR Punchh mobile loyalty app

Charleys grows loyalty members 250,000 strong with PAR Punchh

Charleys, a restaurant chain specializing in cheesesteaks, faced challenges with an outdated punch-card loyalty system that provided no customer data or digital connection to guests. To support their brand refresh and growth plans, they partnered with vendor PAR Punchh to create a modern mobile app and rewards program to drive customer acquisition and retention.

PAR Punchh developed a customized loyalty program and mobile app for Charleys, integrating it with their point-of-sale and online ordering systems. The solution was highly successful, resulting in over 250,000 loyalty members within months. PAR Punchh helped drive a 63% increase in participation rate, a 22% increase in average visits, and saw digital channels account for over 25% of sales in many locations.

Charleys