Case Study: Charleys Philly Steaks achieves rapid digital sales growth and 250,000+ loyalty sign-ups with PAR Punchh

Charleys Builds Digital Sales Growth With Rewarding Mobile App Experience

Charleys, the 600+-location cheesesteak brand, needed to replace an outdated punch‑card system that gave no customer data and couldn’t support mobile ordering or targeted marketing as the chain expanded. To accelerate its digital transformation, Charleys partnered with PAR Punchh to implement a customized loyalty program and the Charleys Rewards mobile app, plus integrations with online ordering and POS systems.

PAR Punchh delivered and launched the loyalty platform and app, quickly driving measurable results: 250,000+ loyalty members within months, many stores seeing more than 25% of sales via digital channels, a 79% email & in‑app subscription rate, a 63% participation increase (Q3–Q4 2021), a 22% rise in average visits, and loyalty guests spending 2.3x more than non‑members—boosting engagement and digital sales for Charleys.

Charleys

Brian Hipsher

Chief Medical Officer