Case Study: Casey’s achieves 2.3M loyalty sign-ups and drives profitable customer relationships with PAR Punchh

Casey’s Mobile Rewards Program Drives Profitable Customer Relationships

Casey’s, a more than 2,200‑store convenience retailer and pizza chain, was facing increased QSR competition and lacked a unified loyalty program and integrated digital ordering to drive pump‑to‑store traffic and personalized experiences across pizza, grocery and fuel. To address this, Casey’s selected PAR Punchh (the Punchh Engagement and Loyalty Platform) to deliver a customized loyalty and engagement solution.

PAR Punchh integrated its convenience‑store loyalty and offers platform with Casey’s POS and fuel systems (NCR Retalix Storepoint), SAP Commerce Cloud and Salesforce Marketing Cloud, launching Casey’s Rewards with options to redeem points for cents off fuel, Casey’s Cash, or donations via Cash for Classrooms and delivering personalized real‑time offers. The program drove 2.3 million loyalty sign‑ups within five months and saw rewards used in 25% of transactions (Jan–Jul 2020), boosting food and drink sales, increasing store frequency and producing measurable pump‑to‑store lift from targeted campaigns.

Casey’s

Art Sebastian

VP of Digital Experience