Case Study: B.GOOD achieves higher guest satisfaction and 1.5–2× weekly customer acquisition with PAR Punchh Loyalty Platform

B.GOOD Delivers with Transparent Loyalty Program

B.GOOD, a 77-location fast-casual chain focused on fresh, responsibly sourced food, faced low customer participation and confusion around its surprise-and-delight loyalty program, limited ability to track guest behavior, campaign execution challenges, and inconsistent digital messaging. To solve this, B.GOOD selected PAR Punchh and its Punchh Platform (including Punchh Acquire/eClub and Punchh Loyalty with Offers, integrated with Toast) to modernize loyalty, analytics, and campaign management.

PAR Punchh implemented a straightforward points-based program, targeted recall-compression campaigns, multi-channel messaging (app, online ordering, email), POS integration and a daily analytics dashboard for segmentation and offers. The engagement and business impact were measurable: 1.5–2× more customers acquired per week, ~20% participation with 77% of signups completing a first check-in (Mar–Dec 2019), plus sustained spend lifts of 20–30% and participation growth (18%+ QoQ), improving guest satisfaction and supporting expansion.

B.GOOD