Case Study: Beans & Brews achieves 36% loyalty program participation and 19% check lift with PAR Punchh

Beans & Brews Delivers Bold Omnichannel Loyalty With 36% Program Participation Rate

Beans & Brews, a Utah-based coffeehouse chain with 50+ locations, faced an outdated punch-card/magnetic swipe loyalty approach, limited guest insight, and weak campaign and tracking capabilities. To modernize payments and loyalty, they engaged Punchh, deploying Punchh Loyalty with Gift Cards and a branded mobile app integrated with their Aloha POS.

Punchh delivered a cloud-based, points-driven omnichannel solution (mobile app, web, in-store) with mobile payments, tipping and a user-friendly campaign dashboard, enabling targeted offers and real-time tracking. The Punchh implementation produced measurable results: 36% loyalty program participation, a 19% overall check lift, visit frequency doubled, and tactical wins such as a 60% sales bump from a triple-points promotion (Dec 2016–May 2019).

Beans & Brews

Carrie Mongold

Vice President of Marketing