Case Study: Crowley builds enterprise change capability with Prosci

Multinational Logistics Company Enables Growth Through Change Capability

Crowley, a multinational logistics and maritime solutions company, faced significant challenges in managing complex, large-scale changes stemming from acquisitions and business transformations. Their aggressive timelines and a cultural bias for immediate action made methodically managing the people side of change difficult. To address this, Crowley selected Prosci as their partner, adopting its change management methodology and tools to build a formal, structured approach to change.

Prosci provided the framework, training, and advisory services to build enterprise-wide change capability. The solution included conducting a strategic alignment workshop, running company-wide awareness campaigns, and applying the Prosci methodology to high-impact projects. As a result, Crowley increased employee satisfaction with change initiatives from 72% to 88%, grew its organizational change maturity score from 1.8 to 3.0 in a single year, and successfully built buy-in and a community of practice for change leadership.

Crowley

Suz Michel

VP Organizational Development and Change