Case Study: Grocery Wholesaler and Distributor achieves $8.5M revenue uplift and faster, more profitable quoting with PROS

Why a wholesale grocery distributor chose AI-powered Pricing and Quoting by PROS

A long-established grocery wholesaler and distributor was working to modernize its pricing and selling processes after earlier software investments fell short. Although it had a rebate management platform, the company lacked an integrated pricing and quoting solution; sales teams still relied on spreadsheets for quotes, a slow, error-prone practice that leaked margin and hindered scalable growth.

The company chose AI-powered Pricing and Quoting by PROS for its next‑generation pricing science, real-time data integration, automated pricing guidance, and guided selling capabilities, plus strong vendor support. PROS implementation is expected to deliver faster quotes and contracts, higher win rates through automated upsell/cross-sell, an estimated $8.5M revenue uplift, improved margins, and payback within eight months.