Case Study: Global Wholesale Electronics Distributor recovers $41M in annual revenue leakage with PROS

Wholesale Electronics Distributor Tackles $41M Revenue Leakage

A leading global wholesale distributor of security, AV and low‑voltage products faced serious pricing and selling challenges: sales teams struggled to find and price opportunities across growing SKUs and channels, pricing was manual and slow due to a decades‑old ERP, and margin leakage and overrides were costing the business an estimated $40.98M annually. The company’s goals were to stop revenue leakage, win new sales, and gain pricing agility and visibility.

They deployed the PROS AI‑powered pricing and selling platform integrated into their ERP and CRM to surface prescriptive sales opportunities, serve optimized price recommendations in three price buckets, and automate pricing workflows and approvals. In the first month in North America the program generated $377,732 in incremental revenue (projected >$4M annually), delivered an estimated 10X ROI, reduced overrides, increased pricing agility and transparency, and earned executive buy‑in with dashboarded KPIs.