Case Study: Transportation and Logistics Company optimizes buy- and sell-side pricing and accelerates bids with PROS

Transportation Company Optimizes Both Buy- and Sell-Side Pricing

A top-ten U.S. for-hire freight company specializing in intermodal marketing, logistics, and drayage faced slow, manual pricing processes that produced stale, hard-to-apply guidance and left no way to track compliance or refine strategy. The company needed real-time insight into both sell-side pricing and buy-side payables to stop margin leakage, accelerate responses to bids, and reduce customer churn.

The company implemented PROS’s AI-powered pricing and payables guidance across its intermodal and truckload brokerage businesses, giving teams lane-specific, market-relevant recommendations on optimal price-to-pay and price-to-charge. As a result, the firm can respond faster with personalized, defensible bids, negotiate better payables, expand margins, improve network efficiency, and reduce churn while scaling consistent pricing strategies across business units.