Case Study: Top-5 U.S. For-Hire Carrier Service Provider Achieves Profitability with PROS Price Optimization

Top-5 For Hire Carrier Returns to Profitability

This top-five U.S. for-hire carrier, providing less-than-truckload (LTL) services across North America since 1924, faced severe margin erosion from aggressive competitive price pressure and widespread discounting. Without a science-based pricing strategy, the carrier relied on inconsistent, reactive pricing and time-consuming profitability analyses, enabling opportunistic customers to cause significant revenue leakage and rapidly deteriorating financial performance.

PROS implemented data-driven price optimization and scientifically generated customer segmentation to identify underperforming accounts and provide transaction-level price guidance at the time of quote. The solution enables real-time monitoring of sales adherence, instant performance feedback and incentives, and immediate margin uplift by stopping revenue leakage—delivering stronger, more consistent pricing with no operational disruption and improved customer confidence.