Case Study: International Telecommunications Company achieves 75% faster product launches with PROS Smart CPQ

This telecommunications company reduced product launch time by 75% with PROS Smart CPQ

An international telecommunications company (5,000–10,000 employees, €10–15B revenue) needed to modernize and unify its quoting and selling systems. The provider struggled to respond quickly to competitors, relied on IT for every new product launch, and delivered inconsistent offers across eCommerce, retail, and call‑center channels.

By implementing PROS Smart CPQ the company deployed a single, centralized quoting platform supporting 2,000 concurrent users and a unified ordering and billing system with multicurrency support. The result: product launch time dropped by 75% (from 8–24 weeks to 2–8 weeks), performance targets were met across channels, and maintenance for a catalog of 166,000 configurable objects across 250 price plans was significantly reduced.