Case Study: Global Car Rental Company achieves millions in additional revenue and one-year ROI with PROS

Rental Car Company generates millions in additional revenue

A global rental car company headquartered in North America faced a massive pricing challenge: pricing analysts had to manage more than 20 million prices daily across multiple channels while pricing and fleet decisions were made separately, unsynchronized with changing costs and fleet plans. The company needed better forecasting, coordinated pricing-and-fleet workflows, and a solution sales teams would actually use to boost margins.

PROS implemented its Contribution Management solution to automate central storage of approved prices, apply statistical demand forecasts by location, class and rental period, and enable analysts to target an optimal price for every rental while accounting for fleet-move costs. The integrated approach synchronized pricing and fleet decisions, reduced avoidable costs, and increased time-to-market for price changes—delivering millions in additional revenue and fully recouping the PROS investment in under one year.