Case Study: Automotive Financial Services Company achieves $27–33M annual revenue lift (11–13 bps buy‑rate) with PROS Revenue & Profit Realization Solutions

Rate Analytics and Optimization Combine to Speed Auto Loan Response and Enhance Profitability

An automotive financial services lender serving dealers nationwide was hampered by exception-prone, manual loan‑pricing processes that left it uncompetitive against local financing sources. Nearly half of transactions required discounts from published rate sheets, resulting in hundreds of thousands of time‑consuming exceptions, margin erosion and increased regulatory and audit concerns.

PROS deployed cloud‑based Revenue and Profit Realization solutions to automate rate‑sheet management, introduce granular, risk‑based segments (including finer FICO tiers), deliver customer‑specific offers, and provide profitability and compliance analytics. The result: faster, more accurate initial pricing, fewer exceptions and lower risk, with a projected buy‑rate lift of 11–13 basis points — roughly $27–33 million (over $30M) in annual impact — plus time savings and improved pricing visibility.