Case Study: Highline Warren achieves smarter, harmonized pricing with PROS AI-Powered Pricing

Outperform LIVE! AI-powered Pricing with Highline Warren

Highline Warren, a manufacturer and distributor of oil, chemicals, and consumable products in the aftermarket auto industry, faced pricing complexity after multiple acquisitions left it with four aging ERPs, thousands of SKUs, frequent monthly price changes, and limited pricing visibility. The company partnered with PROS to modernize pricing and improve consistency across channels, brands, and customers.

PROS implemented AI-powered price optimization and smart pricing workflows that fed recommendations into Highline Warren’s existing ERPs and sales tools, while also sending transaction data back into PROS for continuous learning. With PROS, Highline Warren reported improved price execution, stronger pricing governance, easier integration across ERPs, and better margin insight; the company also said sellers quickly adopted the guidance and that the team has been live since February with dramatic business changes already underway.

Highline Warren

Julia Brasher

Director of Revenue Management