Case Study: Malaysia Airlines achieves 15% yield lift and 30% process efficiency gain with PROS Cloud revenue management

Malaysia Airlines Lifts Yield 15% Moving to PROS Cloud

Malaysia Airlines, Malaysia’s flag carrier, set out to accelerate its digital transformation and modernize revenue management amid the COVID-19 disruption. Facing rapidly changing demand and the need for faster, data-driven pricing and inventory decisions, the airline sought a cloud-based solution to improve forecasting, agility, and operational efficiency.

By migrating to PROS’ cloud revenue management platform—powered by AI-driven forecasting, intuitive workflows, and Microsoft Azure security—Malaysia Airlines gained faster, more accurate decision tools and expert consulting support. The move delivered a 15% yield increase, a 30% improvement in process efficiency (tasks that once took four hours now take under one), and a 25% reduction in resources, with plans to adopt advanced willingness-to-pay optimization next.

Malaysia Airlines

Izham Ismail

Group Chief Executive Officer