Case Study: North American distributor achieves $21M revenue lift in 25 days with PROS Smart POM (PROS)

Major business supply distributor sees $21M lift in revenue 25 days after switching to PROS

A North American premier business product wholesaler (500–1,500 employees, $100–150M revenue) faced major pricing challenges after implementing a competing solution: it couldn’t uncover pricing improvement opportunities, execute price changes efficiently because of poor integration, or prevent revenue leakage and missed large-volume opportunities.

The company deployed PROS Smart Price Optimization and Management in three phases—replacing the failed software, defining company-wide pricing strategies aligned to profitability, market share and asset utilization, and introducing science-based negotiation guidance. Within 25 days the distributor stopped revenue leakage and realized a $21M revenue lift; pricing managers could identify negative-margin customers for renegotiation, and sales reps gained real-time pricing guidance and projected profitability on every deal.