Case Study: BRF achieves 70% faster price cycles and higher margins with PROS Scientific Analytics (PROS)

Ingredients of a Successful Pricing Project in the Food Industry

BRF, a global food manufacturer with 155 branches, faced rapidly growing pricing complexity from new products and international expansion — maintaining more than 200 million prices and relying on 10 aging homegrown systems and spreadsheets. Price changes took more than two weeks, products lost value as they approached expiry, and the pricing team lacked flexible analytics to answer key questions about discounts, channel positioning and customer performance.

After a successful six‑month proof of concept, BRF implemented PROS Scientific Analytics as a single source of truth, automating price structure analysis and reducing manual inputs. The deployment sped price cycles by 70%, freed 98% of IT capacity for 5 million daily unique price requests, enabled discount limits by product age, improved forecasting and delivered actionable insights that expanded the project’s scope beyond pricing.

BRF

Fabio Freitas

Pricing Manager