Case Study: LAPEYRE improves multichannel customer experience with PROS Smart CPQ

Improved Customer Experience Across Sales Channels with PROS Smart CPQ for eCommerce

LAPEYRE, one of Europe’s largest DIY home improvement retailers, needed a better way to manage a complex mix of custom and standard products across stores and online channels. To improve sales efficiency, order accuracy, and customer service, LAPEYRE chose PROS Smart CPQ for eCommerce.

PROS implemented Smart CPQ to let sales teams and customers configure products, review pricing, place orders, and automatically send manufacturing data to ERP and plant systems. The result was a more consistent omnichannel experience, faster and more accurate orders, lower costs, a major reduction in production cycle time, and increased sales of custom products for LAPEYRE.

LAPEYRE

Jean-Louis Servent

Chairman of the Management Board