Case Study: Leading Airline Company achieves 4.7% revenue lift and US$1.5M in additional fares with PROS Hybrid O&D Revenue Management

Hybrid airfare pricing solution recaptures revenue, with leading science

A leading Middle East–based airline faced shrinking high-yield bookings as low-cost competitors, restriction-free fares and pricing transparency trained customers to “buy down,” eroding revenue. Traditional, labor-intensive demand-management methods were ineffective, often over-allocating low-fare seats and under-allocating higher-yield inventory, so the carrier needed a more scientific way to forecast price-sensitive demand.

The airline implemented PROS O&D Revenue Management with Hybrid forecasting, which blends product- and price-sensitive demand signals with real-time availability, historical and competitive data and customer segmentation to enable dynamic, willingness-to-pay pricing. Within months the tests in three key markets produced a 4.7% revenue increase and an additional US$1.5 million on six targeted routes, delivering fast time-to-value and results consistent with broader PROS simulations.