Case Study: Hyatt Inclusive Collection achieves rapid ROI and higher conversions with PROS airWire

Hyatt Inclusive Collection Achieves Rapid ROI and Increased Conversions with PROS airWire Solution for Email Marketing

Hyatt Inclusive Collection, the global all-inclusive resort group with more than 100 properties, was struggling with low email performance because its marketing campaigns lacked clear rates and dynamic content. To improve conversions, Hyatt Inclusive Collection partnered with PROS and used the PROS airWire solution for email marketing.

PROS implemented a custom airWire endpoint for the Movable Ink app, enabling Hyatt Inclusive Collection to pull real-time resort rates and dynamic content directly into emails. The result was rapid ROI within 48 hours, a 75% reduction in email production time, campaign prep shortened from 12 days to 3 days, and measurable lifts of 44% in conversions, 35% in revenue, and 74% in RPME.

Hyatt Inclusive Collection

Joyce Lu

Email Marketing Manager