PROS
130 Case Studies
Case Study: United Airlines achieves first-page organic search results with PROS airTRFX
A PROS Case Study
How United Reached First Page Organic Search Results using airTRFX Custom Pages
United Airlines wanted to promote trending destinations year-round and grow direct channel sales, but needed better SEO and a smoother mobile experience for its U.S. National Parks campaign. Using PROS and its airTRFX product, United aimed to create targeted landing pages that could rank for high-intent search queries like “flights to Yosemite” and similar destinations.
PROS helped United launch more than 60 SEO-optimized custom pages and a hub page linking the campaign content by region. The result was first-page Google rankings for the “national parks” query, improved traffic from the homepage and United App, and a faster launch pace, with pages and content ready in minutes.
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United Airlines
Sadia Khan
Director of Digital Marketing & Demand Generation