Case Study: Fortune 500 distribution company optimizes $7.2B in revenue with PROS Smart Price Optimization and Management (PROS)

How switching pricing solutions helped a Fortune 500 distribution company optimize $7.2B in revenue

A Fortune 500 distributor of materials, components, and equipment managing nearly 2 million SKUs across roughly 300 branches struggled with an outdated on‑premise pricing system that sales reps overrode 60–70% of the time. The inflexible, costly legacy platform left the company unable to respond quickly to changing costs, supply‑chain volatility, and hundreds of special price agreements.

By implementing PROS Smart Price Optimization and Management with a Real‑Time Pricing Engine and machine‑learning insights, the company introduced dynamic, AI‑driven pricing and a new cost‑guidance process for vendor negotiations. The result: optimized pricing across $7.2B in revenue, a 32% lift in sales‑team adoption, and a margin turnaround—from a projected 50‑percentage‑point decline to a 120‑percentage‑point improvement since going live in April 2021.