Case Study: Multinational Automotive Manufacturer achieves 58% reduction in quote time and 17% increase in sales efficiency with PROS Smart CPQ

How PROS Smart CPQ drove increased sales for this global manufacturer

A global manufacturer of material handling equipment with 100,000–150,000 employees faced a fragmented, manual quoting process that caused delays, duplicated data entry, siloed communications, and inconsistent local pricing—limiting growth and back-office efficiency. The company needed a way to standardize and accelerate complex quotes across 11 product families and 249 models with virtually unlimited options.

Implementing PROS Smart CPQ enabled instant, accurate, and personalized quotes, a single standardized price list, and a consistent quote process. The change cut quote time from 7 minutes to under 3 (a 58% reduction), boosted sales efficiency by 17% (driving an expected $6 million in additional profit over the next year), reduced maintenance overhead, and eliminated data-duplication errors.